Webinar Recording Online

[Jeanne du Plessis]

Gil Friend, the CEO of Natural Logic, has almost 40 years of experience in business, communications and environmental management. As the first speaker in the BAWB Global Forum Webinar Series last Wednesday, he shared some insights from his latest book, "The Truth About Green Business."

"There is an ancient and, frankly, obsolete assumption that... green will cost more... The evidence doesn't hold up: if you do it well and if you do it smart, with good design and execution, it will pay off in the short term and in the long term," Friend said.

Friend focused his presentation on two aspects of green business: In "Green Finance," he examined the true nature of profit, value and risk and explained how these are regularly miscalculated by business. He followed that with "Green Futures," offering practical advice on leveraging sustainability in the face of uncertainty and rapid change.

To view an edited version of this Webinar, please click here.